Career & Experience

Experience

A career built around translating between business and technology — from founding startups to leading engineering organizations.

0-to-1 Builder

0-to-1 Builder

Building products and companies from the ground up.

Wildflower

Founder & CEO

Current 2023–Present

Founded and built Barcelona's largest last-mile delivery operation (30 → 1,000 parcels/day for Amazon, now a TIPSA agent). In parallel, designed and manufactured the world's first autonomous, solar-powered smart locker — hardware (PCB), firmware (Nerves), and platform (Phoenix/Ash) all developed in-house.

Prima

Interim Country CTO / VP Engineering

2021–2022

First employee in Spain for this Italian car insurance company. Hired the entire Spanish engineering team, integrated Italian developers, and launched the product in ten months.

Mipasa

CTO

2020–2021

Joined to tackle an unmaintainable Java microservices architecture. Trained a small team in Elixir and built a prototype that the CEO deemed superior to production within six weeks. Switched to using the prototype in production, then hired 15 developers to scale the team.

The Book of Everyone

CTO

2015–2017

Rebuilt the entire platform from a legacy PHP framework through Laravel to Elixir/Phoenix using the strangler pattern. The system combined 150,000+ artistic assets into 50-page personalised books. Took throughput from ~13 books/day to 3,000+/day with no performance spikes.

Shopa

Founder & CTO

2012–2015

Co-founded and built a social commerce platform, transitioning from the Microsoft ecosystem to Ruby on Rails for speed and cost. Introduced Go in 2013 for performance-critical workloads. Raised one of the UK's largest Series A rounds.

Technical Leadership

Technical Leadership

Leading engineering teams and defining technical strategy.

Cledara

Head of Engineering

2020–2021

First hire in Barcelona for this London-based SaaS management platform. Established the Barcelona engineering hub.

Beazley

Senior Developer → Head of Build & Release → Actuarial Technology Consultant

2006–2012

Six years at this major Lloyd's of London underwriter. Started as a developer, moved into running change management (bridging developers, DBAs, and infrastructure), then was recruited directly into the actuarial and underwriting teams as a technology consultant. Pioneered PowerShell-based CI/CD automation across a Microsoft shop that had previously relied on manual, mouse-driven deployments.

TTT Moneycorp

.NET Developer

2004–2006

Foreign exchange company transitioning from Visual Basic to .NET. Trained team members and introduced good practices for running a small, effective software team.

Business-Tech Bridge

Business-Tech Bridge

Translating between boardrooms and engineering teams.

4Doctors

CTO → CEO

2018–2020

Joined on the tech side but quickly identified the core problem was the business, not the technology. Took over as CEO and led a turnaround: reduced burn rate from €130k/month to €45k/month, extending runway and giving the company a path to succeed. Professional development platform for doctors and nurses.

Notion Capital

Technology Consultant

2015

Worked with Notion Capital (an investor in Shopa) on portfolio company consulting and technology due diligence. Assessed the technology of potential investments and provided hands-on IT support to portfolio companies. This work led to The Book of Everyone in Barcelona.

SPML / Lehman Brothers

.NET Developer

2001–Dec 2003

First job out of university, working within the Lehman Brothers organisation. Built and organised mortgage applications as the team transitioned from ASP.NET to .NET and C#.

Technical Depth

Technical Depth

25+ years of hands-on engineering across multiple stacks.

2023–Present

Nerves / IoT

2021–2022

Rust

2020–2021

Node.js / React / TypeScript

2016–Present

Elixir / Phoenix / Ash

2015–2016

PHP / Laravel

2013–2015

Go

2012–2015

Ruby on Rails

2007–2012

PowerShell

2001–2012

C#, .NET, ASP.NET

Community

Community

Giving back to the developer community.

Elixir Barcelona

Founder & Organiser

Current 2015–Present

Founded the Elixir Barcelona meetup in 2015. Hosted notable speakers including José Valim. Helped organise an after-party and sponsorship for ElixirConf EU when it was held in Barcelona.

London .NET User Group

Member → Organiser

2001–2012

Active member from 2001, becoming an organiser and running monthly meetings. Through the user group, helped organise the Developer Developer Developer (DDD) conference at Microsoft's headquarters in Reading. Gave talks on agile practices, team building, and software methodologies.

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